As the football season comes to an end with the Super Bowl, many sports fans look forward with eager anticipation to spring training and the start of the baseball season.  A perpetual optimism reigns for most fans, even though for some this hope will be replaced by doubt in a few short weeks. In recent years, many teams have started bundling food and drinks with admission tickets. Premium sections sometimes also include seat-side service from a wait staff. I sat down with Rob Friedman, a Director in the Strategy and Operations practice of Deloitte Consulting LLP, to discuss ticket prices, bundling, and various strategies that baseball franchises can use to draw fans into their stadiums and increase profits.
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